While brands often have legal counsel to advise them on the intricacies of running a contest that complies with all laws, that information is not usually passed down to bloggers. Bloggers are getting into the promotion business, not only for themselves but also for brands of all sizes.
Sweepstakes and contests have been used by marketers for decades to create awareness for their product or service. cover sweepstakes, contests, and lotteries. Whether online or off, there are a host of laws that every contest holder must follow or risk significant fines or, in some states, criminal prosecution.
More and more I’m seeing giveaways that may not be fully compliant with federal or state laws governing giveaways.
